A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent  and this easy to follow  guide, you can smoothly complete the process. Following these steps  will help you prepare so you can get organized and sell your home for  the best price possible.​​​​​​​


Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your realtor once you choose one so he or she can adjust your selling price accordingly.


Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.


Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.


Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.


Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.


Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.


Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.


Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your realtor to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.


Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.















If you’re a long-time city dweller but a first-time buyer, Fainna is a great broker to guide you along your journey. She is extremely knowledgeable and practical when it comes to finding a home that will best suit your family’s needs. Fainna was responsive and helpful at navigating issues when they popped up and answered a million questions outside of her purview because she can. We appreciate her guidan...



Fainna Kagan is a top broker for good reason she is diligent, responsive, and client-focused. She’s strong and a savvy negotiator. She lives and breathes Manhattan real estate! I highly recommend her to get the best deal possible for you whether you are buying or selling.



Fainna is an excellent real estate agent and I would highly recommend her! She is an active listener and coupled with her deep NYC real estate knowledge, she carefully guided us on selling our apt with a great result. For our new home, she developed a curated list of listings so we could spend our time wisely. We talked through the pros/cons about apts we wanted to consider and most of all encouraged us ...



Fainna is a pleasure to work with attentive, a great listener, efficient, and also forward thinking. If we ever buy or sell in NYC again, I would only work with Fainna Kagan and the Corcoran Group.



Fainna is the best real estate agent out there! She helped us sell our condo in Manhattan and buy a larger condo in Manhattan and we won both deals! From start to finish she was on top of every single detail, was always available to chat or meet in person, had amazing suggestions but never was pushy, and is genuinely a good person. When it's time to sell, we'll be seeking her help again.



Fainna is an excellent agent, who takes care of her clients from the start of the search to the closing table. I have loved getting to know her through the process of NYC apartment hunting.



Working with Fainna was such a pleasure. She saw the potential in our apartment and made sure others saw it too. Most importantly, however, Fainna listened to our needs and made sure that we were comfortable throughout the process. We could not have asked for anything more. I would not hesitate to recommend Fainna to anyone selling property in NYC.



Fainna put us at ease with her market knowledge and willingness to do thorough research. She allowed us to be choosy in a very competitive market, while always very responsive, prepared and professional. She worked very hard for us and consistently went above and beyond in securing our apartment for us. We are truly grateful and encourage anyone in the market for a home to work with Fainna.



Fainna is a phenomenal real estate broker at Corcoran. She’s incredibly hands-on, responsive, and always goes the extra mile for her customers. Highly recommend her!



Fainna represented us in the sale of our co-op apartment on the UWS. Not only is she extremely knowledgeable about the local real estate market, but she is also professional, dependable, and accessible she understands what NYC sellers (and buyers) want. I truly enjoyed working with her and not just because she sold our apartment for 10% more than the suggested listing price of 4 other REALTOR.



Fainna is truly professional, very intuitive, and has extensive knowledge of the NYC real estate market. Fainna was very involved in every step of the process. Within a week of listing our apartment, we had multiple offers, most of which were at or above asking. We had a signed contract shortly thereafter. Fainna was there every step of the way.


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Known for her commitment and responsiveness to her clients, Fainna Kagan has repeatedly set records on the highest selling priced properties. Connect with her today!